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December

December 2004

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GETTING STARTED
bullet Build a Strong Stock Portfolio
bullet Earnings: The Bottom Line
bullet Ten Clues to Strong Stocks
bullet Four Questions to Ask Before You Buy
bullet A Kid-Friendly Introduction to Stocks
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STOCK TOOLS
bullet Kiplinger's Stock Finder
bullet Test your risk tolerance
bullet What is the current yield from dividends?
bullet Which are better: income or growth stocks?
bullet Pick the Best 'Bankerage' Company
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OPENING SHOT
DOW 36,000 -- Unrepentant

Five years ago, economist Kevin Hassett and I wrote a book called Dow 36,000. Maybe you've heard of it. The book made the bestseller lists and won accolades from, among others, the current chairman of the President's Council of Economic Advisers and the editor in chief of this magazine. For some, however, the book became an object of derision because -- just in case you haven't noticed -- the Dow hasn't actually risen to 36,000 yet.

The risk anomaly

This is a good time to review the case we made in the book -- a case in which Kevin and I still strongly believe. Dow 36,000 was not a prognostication. Sure, the Dow will hit 36,000 and probably, eventually, 360,000. But I don't know exactly when, and I don't believe investing is a game of forecasting what's going to happen tomorrow or next year.

Instead, the book tried to explain how stocks are (and should be) valued by investors. Our conclusion was blunt: Stocks are cheap. They had produced so much cash in the past, and were likely to produce so much cash in the future, that their prices deserved to be considerably higher.

We argued that investors, starting roughly in August 1982, when the Dow stood at just 777, had begun to wake up to the true worth of stocks and would bid prices considerably higher, as they should. Our analysis showed that stocks would be fairly priced when the Dow Jones industrial average hit roughly 36,000.

How long would all this take? "It is impossible to predict," we wrote. Stocks never go straight up. There are detours. But Kevin and I believed then (and continue to believe now) that a dispassionate analysis leads to only one result: Stocks are a far better place than bonds and cash to put the lion's share of your money for the long run. That was the unequivocal message of the book.

Let me walk you through our reasoning. Over the long run, a diversified portfolio of stocks has returned a great deal more than a similar portfolio of bonds. Between 1926 and 2003, Standard & Poor's 500-stock index, a good proxy for the market as a whole, produced an annualized return, after inflation and including dividends, of 7.4%. Long-term U.S. Treasury bonds produced 2.4%. That's a gigantic difference.

A basic rule of finance is that if an asset produces a high return, it carries a high risk. But economists long ago discovered an anomaly with stocks. Although stocks return more than bonds, stocks don't carry much more risk in the long term. When you invest in a Treasury bond, it's a virtual certainty that the U.S. government will return your principal at maturity. Along the way, however, the purchasing power of that money will decline because of inflation.

Jeremy Siegel, an economist at the Wharton School of the University of Pennsylvania and a columnist for this magazine, looked at data on U.S. stocks and bonds going back to 1802. He wrote, in his groundbreaking 1995 book, Stocks for the Long Run, that "the safest long-term investment has clearly been stocks and not bonds." He found, for example, that there has never been a period of 17 years or longer in which stocks did not produce a positive return after inflation. Bonds are another story. Looking at every overlapping 20-year period (that is, 1802-21, 1803-22, and so on), Siegel discovered that the worst period for stocks produced a total return of more than 20% after inflation. Bonds? Minus 60%!

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